Advertising campaigns for tourism destinations tend to be quite generic ("insert your beach photo here…"). But then, not all destinations have something so unique and intriguing as the Turkish "Tatil". Among many things Tatil is a sensual experience, a deep feeling of happiness, a mark of pride and excellence... The cool thing: Tatil is also the turkish word for holiday.
Brand: Tatil
Category: Tourism
Client: Turkey (unpublished pitch-idea)