Brands are like people. From the first eye-contact, from the first flirt, to a lasting relationship – brands like people want to be charmed, they want to be taken seriously, they require constant love and care. It takes a sincere interest and persistence until a brand reveals its secrets. In over 20 years as a copywriter, creative director and creative managing director in advertising, I was privileged to work for and develop some of the greatest brands in their specific field.
Brands I loved working for:
Kellogg's Frosties, Kellogg's Toppas, Condor, Ellen Betrix, Tempo, Bounty, Opel, Greenpeace, WWF, Aktion Mensch, SDR, Sagrotan, Deutsche Bank, Konzerthaus Berlin, Cillit Bang, Namibia, Calgon, Miele, Porsche, Mövenpick, DeBeukelaer, Bofrost, ADTV, BVG, Fleurop, Villeroy & Boch, Zeiss, Thalia, Douglas, Volkswagen, Citroen, DKMS, Birkenstock, BASF, Radisson Blu, 1&1, Wella, Finish, Deutsche Post DHL Group, Schweizer Botschaft
Skjerven Group, degewo, Fivestar, PATRIZIA, GBW, Sotheby's International Realty, Nordland, Orascom, GBW Gruppe, Atlas Capital, Engel & Völkers, Mundial AG, KondorWessels, Hochtief, Immobilienscout24, BNP Paribas Real Estate, pantera, Commerz Real, Deka, Cells Group, bouwfonds, allmyhomes, HCM, BimA, Living Bauhaus, HGHI, SSN Group, ACCENTRO Real Estate, Berliner Volksbank Immobilien, Zabel, Ziegert
Michael Conrad & Leo Burnett - Frankfurt, Weber, Hobel, Schmid - Berlin, Jung v. Matt, Spree, DDB Berlin, Heymann & Schnell - Berlin, SelectNY – Berlin, TPA - Berlin, BBDO - Berlin, Springer & Jacoby - Hamburg, J. Walter Thompson - Manila, Lowe & Partners - Frankfurt, EURO RSCG - Düsseldorf, TBWA - Prague